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Worry-Free Home Care

Expert Plumbing + HVAC Service, Repairs and Replacement–Guaranteed

Norrell Service Experts

205-267-0023
Serving Birmingham and Surrounding Areas

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HVAC

Norrell Service Experts works with the best heating and cooling systems to deliver total comfort, reduce utility costs and ensure better indoor air quality through consistent air filtration.


Learn about Heating

Our Expert Services

To Norrell Service Experts, Total Home Comfort also means savings you can live with.

Buy a qualifying air conditioner, and we’ll give you a high-efficiency furnace or air handler for FREE*. But hurry, this offer ends soon!

*Offer valid on qualifying equipment purchased between January 2, 2024, and February 29, 2024.

Norrell Service Area Map Norrell Service Area Map

Our Service Area

  • Adamsville
  • Alabaster
  • Bessemer
  • Birmingham
  • Fultondale
  • Gardendale
  • Helena
  • Homewood
  • Hoover
  • Hueytown
  • Irondale
  • Leeds
  • McCalla
  • Montevallo
  • Moody
  • Pelham
  • Pleasant Grove
  • Springville
  • Trussville
  • Vestavia

Norrell Service Experts

  • 2524 Commerce Square West
    Irondale, AL 35210
  • Sales and Service: 205-267-0023
    Employment Inquiries: 205-428-1111
    Email: norrell@serviceexperts.com

Offers Selected For You

See All Offers
Service Experts Advantage Program logo

Three Limited-Time Ways to Save with an Advantage Program Bundle

  • Bundle two HVAC systems through the Advantage Program and save $20 a month!
  • Bundle an HVAC and a Water Heater or Water Treatment System through the Advantage Program and save $15 a month!
  • Bundle a Water Heater a Water Treatment System or Indoor Air Quality through the Advantage Program and save $10 a month!
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Free Fault Locate Fee with Any Paid Repair

  • Valid 24/7/365 weekends and holidays
  • Written 100% Expert Service Guarantee
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Unclogging your most common plumbing problems with Service Experts.

Free Plumbing eBook

Sick of your leaky toilet or clogged drains? What’s really happening with your home’s pipes? Download our FREE Plumbing eBook. Click to download!

Service Experts fleet vehicle

More About Norrell Service Experts

When Norrell Service Experts first opened for business in 1953 in Birmingham, our top priority was the same as it is today: providing you with the best possible service whatever the problem is. From making repairs to new installation, every job starts with dedicating ourselves to finding a solution that works for you.

So what can Norrell Service Experts offer?

  1. Certified Experts: Our technicians and installers bring years of HVAC experience to the table. From conventional furnaces to cutting-edge geothermal heat pumps, we know just how to meet your distinct comfort needs with the highest standards of customer service.
  2. A Complete Sense of Comfort: While the temperature is an important part of comfort, there’s a lot more to it. Our indoor air quality professionals can improve humidity levels and airflow while also reducing airborne pollution.
  3. Honest, yet Tailored Solutions: We’re always straightforward about what we think works best for you. No hidden costs or confusing industry terms. You can enjoy the peace of mind that our suggestions mean more long-term savings and higher energy efficiency.

What Our Customers Are Saying

google places review site
February 22, 2024

Christian Paul and Mark were great. We have been with Norrell for many years now and we really appreciate the professionalism and courtesy we recieve from technicians as well as all the office staff. We will continue to look forward to being loyal custome...

Linda Batson
google places review site
February 22, 2024

Mark and Christian Paul seemed very technically proficient. They went to work immediately upon their arrival and worked efficiently without pause. They pointed out the problem areas with my system and explained the need for increased surveillance in order...

Bob Batson
google places review site
February 21, 2024

Had another quality inspection on my HVAC unit by Hunter and LeWayne. Outstanding job.

Terry McDonald
google places review site
February 20, 2024

Christian Paul did a awesome job.

Vernon Sager
Service Experts Advantage Program logo

We've Changed Everything By Covering Everything

Your affordable, no surprise subscription to home comfort and peace of mind. Get a brand new home system and let us worry about the details.

  • HVAC Leasing Program

    HVAC Leasing Program

    An old HVAC system can cost you, both in increased repairs and higher energy bills.

    Are you in the market for a new HVAC system? Enjoy the benefits of a new high-efficiency system that allows for worry-free comfort and energy savings, with nothing out of pocket and NO charge for maintenance, repairs and parts with the HVAC Advantage Program.

    • Service Experts Advantage Program logo
          • No trip or overtime charges - EVER

          • i

            You won’t be responsible for any trip charges, which are often $99 per service call.

          • 15% discount on repairs, services and IAQ products

          • i

            With this exclusive discount, you’ll be able to boost your home’s air quality for less. You could save hundreds on yearly pleated filter costs, whole-home humidifiers and charged media air cleaners.

          • 100% parts AND labor coverage†

          • i

            Receive worry-free comfort with no out-of-pocket costs for parts and labor when you need repairs.

          • Proactive Repairs

          • i

            Making small repairs now can stave off larger problems in the future. Our repair service is forward-minded so you can enjoy the maximum impact.

          • Guaranteed priority service and installation

          • i

            Our appreciated members receive the most rapid access to Expert repairs, even on nights, weekends, holidays and our most hectic weeks.

          • Regular preventative HVAC maintenance

          • i

            You’ll save up to $129 on this essential service, which helps you avoid costly repairs, might reduce heating and cooling bills and could help your system last longer. It also keeps your warranty valid.

          • Annual whole house plumbing inspection††

          • i

            ††Where applicable

          • Energy savings up to 30%***

          • i

            Maintenance can boost your system’s efficiency and save you up to 30% on your heating and cooling bills, according to the U.S. Department of Energy.

          • Satisfies manufacturer warranty requirements**

          • i

            Routine maintenance can keep your equipment warranties in good standing, an invaluable layer of protection over the course of an HVAC system’s life span.

          • Equipment and Safety Inspection on each visit

          • i

            This included service gives the peace of mind that your home comfort system is working like it should and efficiently.

          • Home Health™ Report Card on each visit

          • i

            This one-of-a-kind report thoroughly goes over the heating and cooling risks in your home, and how you can take care of them.

          • New equipment, installation and valuable rebates with no down payment

          • i

            A new furnace and air conditioner can cost thousands. But you won’t need to pay anything out of pocket for us to install a new, energy-efficient system. And you’ll get to keep valuable manufacturer rebates.

          • Filters Included

          • i

            This convenient service can save you up to $400 annually on basic filters. Also, you won’t be required to remember to get or put in fresh ones. Standard 4-5 inch filter included.

      Looking to maintain a current system?
    • Water Treatment Leasing Program

      Water Treatment Leasing Program

      Enjoy better, purer water—and the Service Experts Advantage

      At Norrell Service Experts, we’re dedicated to helping you find affordable ways to increase the comfort and enjoyment of your space. That includes bringing you purer, better tasting water. A water treatment system is designed to soften your water, remove chlorine and alleviate scale buildup. It also reduces water contaminants such as iron and volatile organic compounds, leaving you with better tasting water. See and feel the difference with nothing out of pocket and NO charge for repairs and parts* when you join the Advantage Program.

      • Service Experts Advantage Program logo
            • Advantage Program
            • Owning
            • High-quality, high-efficiency equipment

            • All work performed by highly-trained professionals

            • Water softener salt included

            • Reasonable monthly cost

            • No down payment or large initial expense

            • Guaranteed priority service and installation

            • Diagnostics included

            • Repairs (parts and labor)* included

      • Water Heater Leasing Program

        Water Heater Leasing Program

        We Are Taking Peace of Mind to a Whole New Level

        Unfortunately water heaters don’t last forever. Would you like to enjoy the perks of a new high-efficiency piece of equipment that creates worry-free comfort and energy savings, with nothing out of pocket and NO charge for maintenance, repairs and parts*? Join the Water Heater Advantage Program today!

        • Service Experts Advantage Program logo
              • Advantage Program
              • Owning
              • High-quality, high-efficiency equipment

              • All work performed by highly-trained professionals

              • FREE venting and installation

              • Reasonable monthly cost

              • NO down payment or large initial expense

              • Guaranteed priority service and installation

              • NO diagnostic fees

              • NO repair charges - parts

              • NO repair charges - labor

              • Flexibility to change water heater tank size or style based on changing family needs

        • Whole Home Memberships

          Whole Home Memberships

          It’s easy to forget yearly tune-ups for your HVAC system. But it’s the first thing we’re thinking about at Norrell Service Experts.

          Manufacturers require regular maintenance to keep your warranty in place, which shields you if something breaks during that time. Maintenance can also prolong the life expectancy of your system and can save you up to 30% on utility costs.**

          Aside from that, it provides our pros an opportunity to find and fix little issues before they lead to a costly malfunction. If your system does require repairs, Maintenance+ members get a 15% discount on repairs plus guaranteed 24/7/365 priority service.

          • priorty plus icon
                • No trip or overtime charges - EVER

                • i

                  You won’t be responsible for any trip charges, which are often $99 per service call.

                • 1-year 100% guarantee on repairs†

                • i

                  Our satisfaction guarantee is our commitment to you. We back the quality of our repairs and installations for one year.†

                • Guaranteed priority service and installation

                • i

                  Our appreciated members receive the most rapid access to Expert repairs, even on nights, weekends, holidays and our most hectic weeks.

                • 15% discount on repairs, services and air purification products

                • i

                  With this exclusive discount, you’ll be able to boost your home’s air quality for less. You could save hundreds on yearly pleated filter costs, whole-home humidifiers and charged media air cleaners.

                • Regular preventative HVAC maintenance

                • i

                  You’ll save up to $129 on this essential service, which helps you avoid costly repairs, might reduce heating and cooling bills and could help your system last longer. It also keeps your warranty valid.

                • Annual whole house plumbing inspection††

                • i

                  ††Where applicable

                • Energy savings up to 30%***

                • i

                  Maintenance can boost your system’s efficiency and save you up to 30% on your heating and cooling bills, according to the U.S. Department of Energy.

                • Satisfies manufacturer warranty requirements**

                • i

                  Satisfies manufacturer warranty requirements**

                • Equipment and Safety Inspection on each visit

                • i

                  This included service gives the peace of mind that your home comfort system is working like it should and efficiently.

                • Home Health™ Report Card on each visit

                • i

                  This one-of-a-kind report thoroughly goes over the heating and cooling risks in your home, and how you can take care of them.

                • New equipment, installation and valuable rebates with no down payment

                • i

                  A new furnace and air conditioner can cost thousands. But you won’t need to pay anything out of pocket for us to install a new, energy-efficient system. And you’ll get to keep valuable manufacturer rebates.

                • Filters Included

                • i

                  This convenient service can save you up to $400 annually on basic filters. Also, you won’t be required to remember to get or put in fresh ones. Standard 4-5 inch filter included.

            • Maintenance icon
                  • No trip or overtime charges - EVER

                  • i

                    You won’t be responsible for any trip charges, which are often $99 per service call.

                  • 1-year 100% guarantee on repairs†

                  • i

                    Our satisfaction guarantee is our commitment to you. We back the quality of our repairs and installations for one year.†

                  • Guaranteed priority service and installation

                  • i

                    Our appreciated members receive the most rapid access to Expert repairs, even on nights, weekends, holidays and our most hectic weeks.

                  • 15% discount on repairs, services and air purification products

                  • i

                    With this exclusive discount, you’ll be able to boost your home’s air quality for less. You could save hundreds on yearly pleated filter costs, whole-home humidifiers and charged media air cleaners.

                  • Regular preventative HVAC maintenance

                  • i

                    You’ll save up to $129 on this essential service, which helps you avoid costly repairs, might reduce heating and cooling bills and could help your system last longer. It also keeps your warranty valid.

                  • Annual whole house plumbing inspection††

                  • i

                    ††Where applicable

                  • Energy savings up to 30%***

                  • i

                    Maintenance can boost your system’s efficiency and save you up to 30% on your heating and cooling bills, according to the U.S. Department of Energy.

                  • Satisfies manufacturer warranty requirements**

                  • i

                    Satisfies manufacturer warranty requirements**

                  • Equipment and Safety Inspection on each visit

                  • i

                    This included service gives the peace of mind that your home comfort system is working like it should and efficiently.

                  • Home Health™ Report Card on each visit

                  • i

                    This one-of-a-kind report thoroughly goes over the heating and cooling risks in your home, and how you can take care of them.

                  • New equipment, installation and valuable rebates with no down payment

                  • i

                    A new furnace and air conditioner can cost thousands. But you won’t need to pay anything out of pocket for us to install a new, energy-efficient system. And you’ll get to keep valuable manufacturer rebates.

                  • Filters Included

                  • i

                    This convenient service can save you up to $400 annually on basic filters. Also, you won’t be required to remember to get or put in fresh ones. Standard 4-5 inch filter included.

            Premier Partners

            Join The Experts

            We’re always searching for new talent, and that just might be you! Learn more about how to join a team made of the best.

            Two Service Experts technicians standing next to each other

            Request Service Today!

            Our Experts are ready to take care of your home comfort needs!

            Request service in 3 easy steps!