Come along for a view of our expert care team in action. Service Experts - we deliver expert HVAC, and plumbing services nationwide. This video showcases the dedication of our team to provide professional service and local care for your home system needs.
Service Experts Heating & Air Conditioning
Serving Salem & Roanoke since 1985
Expert home services—locally managed with national brand support. Quick repairs, full upgrades, or anything in between.
With any new HVAC, Indoor Air Quality, Water Heater or Water treatment Service Experts Advantage Program lease agreement, we will make your payments for the first 6 months.
Valid on new Advantage Program lease agreements from 1/7/26 through 2/28/26. Customer owes $0 for the first six months; regular monthly lease payments begin thereafter. Early termination during promotional period will result in charges for elapsed months. See your full Advantage Program Lease Agreement for complete terms and conditions, including total lease cost and payment schedule.
Jan 7, 2026
- Feb 28, 2026
10% Off Any Product or Service for Active Duty, Retired, and Veteran Military Personnel
It’s our way of thanking you for your courage, dedication, and sacrifice to protect our freedom. All work is performed by licensed experts and backed by our Service Experts Guarantee.
Offer not valid on prior purchases and may not be combined with other offers.
Keeping your home running smoothly can be tough when essential systems fail—whether it’s your AC during Virginia’s humid summers or your heat in winter. Service Experts Heating & Air Conditioning has been the trusted expert in Salem since 1985, providing reliable home service solutions to keep your home safe, efficient, and comfortable.
Our whole home service approach delivers comprehensive HVAC services covering heating, cooling, and air quality solutions, complete plumbing services from routine maintenance to emergency repairs. We can handle urgent repairs, new system installations, and preventive maintenance with care. As the experts who handle it all, we're your complete solution for reliable home system care.
Get professional service you can trust! Call us at (540) 900-0352 today!
Certified Excellence and National Resources
Our national brand brings unmatched buying power, securing the best equipment rates and supplier partnerships. Combined with local expertise by community experts who understand the region, we ensure fast response times and personalized service. This seamless blend of national resources and local expertise delivers exceptional value, setting us apart from other contractors.
Our Service Experts Guarantee stands behind every job with licensed, bonded, insured, and ACE-certified technicians who ensure everything is installed according to manufacturer specifications. This commitment to professional standards and rigorous certification process ensures complete peace of mind and confidence in our service quality, whether you need HVAC services or plumbing solutions.
Membership Plans That Protect Your Investment
Unexpected HVAC and plumbing repairs can create stress and leave you scrambling for solutions when systems fail at the worst possible times. Our membership plans provide the smart way to protect your home systems and maintain reliable performance through professional care.
Service Experts Advantage Program™: Access brand-new equipment with no down payment, complete parts and labor coverage, annual maintenance included, and priority service all wrapped into one affordable monthly payment.
Maintenance+ Membership: Maintain system reliability through regular professional care, priority service when issues arise, annual professional tune-ups, and exclusive member discounts on repairs that extend equipment life and maintain peak efficiency.
These membership options provide comprehensive system care while ensuring expert maintenance throughout the year. Join today to protect your home investment and enjoy peace of mind knowing your systems are maintained by expert hands with flexible payment options.
Serving the Surrounding Valley
With deep local roots and nearly four decades of community commitment, we've earned the trust of families throughout the Roanoke Valley. From historic Salem to downtown Roanoke, including Cave Spring, Vinton, and surrounding areas, we provide fast response times and local expertise that understands the unique needs of Valley homes. Our technicians are your neighbors, ready to help the entire community with reliable, professional service.
Our Experts Make You Feel Right at Home
Creating comfortable, efficient homes with expert service and innovative solutions.
The Service Experts Guarantee
We promise that every piece of equipment we work on and install will be set up with care and precision—exactly as the manufacturer intended.
Fast Response, Anytime You Need Us
From heating to plumbing, we respond quickly to keep small issues from becoming big problems.
Licensed, Bonded & ACE-Certified Experts
Our nationally certified, ACE-certified professionals are licensed, bonded, and insured, delivering top-tier expert service with complete peace of mind.
Schedule Anytime, Day or Night
Book your appointment whenever it's convenient for you. Our scheduling and customer support are available 24 hours a day, 7 days a week.
Service Experts Heating & Air Conditioning delivers even better service by being part of Service Experts, combining 39 years of local expertise with a trusted national brand serving communities since 1996. This partnership maintains our personalized local service while giving us access to national resources and advanced training. You get the best of both worlds—local service with reliable, enterprise-level support.
Our commitment to Salem brings enhanced services and expanded capabilities to our community. Enjoy the perfect blend of local care and national support that makes us trusted home service experts.
"Israel was great at figuring out the problem and solving it."
k
"Jason was very professional and a high-level expert regarding our heating system."
S
"He was thorough and knowledgeable."
T
"Grant Hill and all the techs we’ve had are very thorough and professional."
F
"The service was detailed, quick, and completely thorough."
S
"Very friendly and knowledgeable."
C
"I give him all the stars possible; he is a great worker."
B
"They were friendly and professional. Went to work and kept me up to date on the condition of my furnaces."
A
"We are very pleased with their service."
S
"He is very friendly and knowledgeable, and I’m confident he did a thorough inspection of my HVAC system."
M
"Knowledgeable and efficient. Would definitely call again."
G
"His work was excellent and the finished job looked great."
A
"Jason was very efficient, very proficient, very professional."
T
"You saved my butt this winter haha!"
R
"Mike was very professional and knowledgeable."
K
"Israel was great! He explained everything."
W
"I’m very pleased with his professionalism and the quality of service he provided."
J
"Did a great job fixing the unit quickly and was able to answer all questions I had."
J
"Completed the installation in less time than the original estimate."
M
"Jason had it figured out in minutes."
C
"Jason is friendly, kind to customers and animals, so informative, and really cares and is genuine."
B
"Jason was super nice, efficient, and did an excellent job getting my heat working!"
E
"You both were professional and informative with any questions asked."
K
"Very respectful folks and weren't upset that our kids were curious."
M
"Very friendly and very knowledgeable."
l
"Because of Jason I added the air cleaning system; I trust him to tell me what this whole furnace and air cleaner needs and what it does not need."
D
"As always, courteous, reliable service and very knowledgeable."
v
"Service Experts has done my semiannual heating/cooling system maintenance for years."
Jason did excellent work
Mike is my favorite tech. I ask for Mike to perform my maintenance. This time Jason was my service tech, and he did an amazing job, just like Mike does. On time, knowledgeable, proficient, and polite. Jason did excellent work! Thank you!
Jason did a lovely job
Jason, yes Jason, came here and did a lovely job, more than the other guys.
I would highly recommend him!
Israel was great at figuring out the problem and solving it. I would highly recommend him!
Very professional and a high-level expert
Jason was very professional and a high-level expert regarding our heating system. He fixed our system to run way more efficiently while providing heat to the entire house.
He fixed the issue and restored my heat.
My heat recently went out. Jason came and checked everything; thank goodness it was not the thermostat. He was thorough and knowledgeable. He fixed the issue and restored my heat.
Very Thorough and Professional
Grant Hill and all the techs we’ve had are very thorough and professional. Glad we went with Service Experts!
Great Service All Around
I recently had my semi-annual HVAC maintenance performed by Jason, and the experience was excellent from start to finish. The service was detailed, quick, and completely thorough. Jason took the time to explain the overall health of my system in a way that was easy to understand, which I really appreciated. He was polite, efficient, and clearly knowledgeable about the work he was doing. It’s reassuring to have a technician who not only completes the job professionally but also makes sure you understand the condition of your equipment. Great service all around. I’m very satisfied and will continue relying on Service Experts for my HVAC maintenance.
Great experience with these folks
Great experience with these folks. Arrived at the house at the designated time frame and got the job done. Very friendly and knowledgeable. Thank you.
Israel is a very good and professional worker.
Israel is a very good and professional worker. I give him all the stars possible; he is a great worker.
Friendly and professional
Ben and Jason came to service my furnaces today. They were friendly and professional. They went to work and kept me up to date on the condition of my furnaces and attended to the problems and fixed them. I would like them again. Good workers.
Very pleased with their service
Ben and Jason came over and solved the problem with our heating and we are very pleased with their service.
The technician, Jason, was awesome!
The technician, Jason, was awesome! He explained things to me so that I could understand what is going on with my system, and he took pictures of certain parts and explained what I was seeing. He talked to me about the plumbing services they now offer. He is very friendly and knowledgeable, and I’m confident he did a thorough inspection of my HVAC system.
John G was excellent!
John G was excellent! Knowledgeable and efficient. Would definitely call again. Grateful for the fast response time, too. Really helpful in a plumbing pinch.
His work was excellent
Mark was the Service Experts technician that replaced my water heater. His work was excellent and the finished job looked great.
Very efficient, proficient, and professional
Jason was very efficient, very proficient, very professional, and very clear in explaining our problem. Thanks for your fine service, Jason.
You Saved My Butt This Winter
Took a minute, but the dude worked hard and got it done. Thank you, Israel! You saved my butt this winter haha! Would recommend in the future.
Very professional and knowledgeable
Mike was very professional, knowledgeable, and a pleasure to deal with.
Israel was great!
Routine maintenance. Israel was great! He explained everything.
Excellent heating service
Israel did an excellent job addressing the heating issue on the second floor. He followed up after the initial visit to order the required parts and then returned to ensure everything was properly installed and functioning before leaving. I’m very pleased with his professionalism and the quality of service he provided.
Had a Great Experience with Israel
Had a great experience with Israel, the technician that came out today. Did a great job fixing the unit quickly and was able to answer all questions I had.
Completed Installation Faster Than Estimated
Michael was very nice and completed the installation in less time than the original estimate.
Heat was not working
Heat was not working. Jason had it figured out in minutes. Very nice and polite. Thank you!
Jason is friendly and kind
Jason is friendly, kind to customers and animals! So informative and really cares and is genuine! I'd like to have him every time please.
Jason was super nice and efficient
Jason was super nice, efficient, and did an excellent job getting my heat working! Yay for heat, thanks to him!
Love my new hot water heater
Thank you, Jeramy and partner, for your dedicated service for my install. You both were professional and informative with any questions asked. Love my new hot water heater and whole house humidifier!
Installed Our New Furnace Today
Mark and Jason installed our new furnace today and even explained things along the way so we knew what was going on. :) Very respectful folks and weren't upset that our kids were curious.
Very friendly and knowledgeable
Very friendly and very knowledgeable, I felt like they were very trustworthy.
Honest and Hard Working
Jason is always very nice and professional. He makes sure I understand exactly what he is doing, and shows me the pictures of what he worked on. I totally appreciate the way he takes his time making sure everything is checked and in working order. Because of Jason I added the air cleaning system, I trust him to tell me what this whole furnace and air cleaner needs and what it does not need, honesty and hard working is very hard to find these days. Your company has a great worker in Jason, I hope he is greatly appreciated. Thank you
Courteous, Reliable Service
As always, courteous, reliable service, very knowledgeable, one of, if not the best places to deal with.
Still great service
Service Experts has done my semiannual heating/cooling system maintenance for years. This is a great company (installed both of my systems) and Chris Blankenship, who has done my maintenance several times, is top notch.
Update: It's been 2 years since my last review and Service Experts have been keeping my 2 systems running smoothly since then. Also, Chris is still top notch.
Update 2: Another year and still great service. I had another great maintenance technician, Mike.
Update 3: Still great service and another great maintenance technician, Jamie.
Update 4: Jason arrived in a timely fashion and quickly analyzed a problem with my heat pump system. He's a very knowledgeable technician and explained everything.
