Come along for a view of our expert care team in action. Service Experts - we deliver expert HVAC, and plumbing services nationwide. This video showcases the dedication of our team to provide professional service and local care for your home system needs.
Service Experts Heating & Air Conditioning
Serving Salem & Roanoke since 1985
Expert home services—locally managed with national brand support. Quick repairs, full upgrades, or anything in between.
With any new HVAC, Indoor Air Quality, Water Heater or Water treatment Service Experts Advantage Program lease agreement, we will make your payments for the first 6 months.
Valid on new Advantage Program lease agreements from 1/7/26 through 1/31/26. Customer owes $0 for the first six months; regular monthly lease payments begin thereafter. Early termination during promotional period will result in charges for elapsed months. See your full Advantage Program Lease Agreement for complete terms and conditions, including total lease cost and payment schedule.
Jan 7, 2026
- Jan 31, 2026
$500 off Tankless water heater or $250 off tank water heater. Now through February 28, 2026.
Valid on all qualifying water heater systems. If leasing under the Advantage Program, EZ-Pay enrollment is required for promotional pricing. Offer not valid on prior water heater purchases.
Nov 28, 2025
- Jan 31, 2026
Keeping your home running smoothly can be tough when essential systems fail—whether it’s your AC during Virginia’s humid summers or your heat in winter. Service Experts Heating & Air Conditioning has been the trusted expert in Salem since 1985, providing reliable home service solutions to keep your home safe, efficient, and comfortable.
Our whole home service approach delivers comprehensive HVAC services covering heating, cooling, and air quality solutions, complete plumbing services from routine maintenance to emergency repairs. We can handle urgent repairs, new system installations, and preventive maintenance with care. As the experts who handle it all, we're your complete solution for reliable home system care.
Get professional service you can trust! Call us at (540) 900-0352 today!
Certified Excellence and National Resources
Our national brand brings unmatched buying power, securing the best equipment rates and supplier partnerships. Combined with local expertise by community experts who understand the region, we ensure fast response times and personalized service. This seamless blend of national resources and local expertise delivers exceptional value, setting us apart from other contractors.
Our Service Experts Guarantee stands behind every job with licensed, bonded, insured, and ACE-certified technicians who ensure everything is installed according to manufacturer specifications. This commitment to professional standards and rigorous certification process ensures complete peace of mind and confidence in our service quality, whether you need HVAC services or plumbing solutions.
Membership Plans That Protect Your Investment
Unexpected HVAC and plumbing repairs can create stress and leave you scrambling for solutions when systems fail at the worst possible times. Our membership plans provide the smart way to protect your home systems and maintain reliable performance through professional care.
Service Experts Advantage Program™: Access brand-new equipment with no down payment, complete parts and labor coverage, annual maintenance included, and priority service all wrapped into one affordable monthly payment.
Maintenance+ Membership: Maintain system reliability through regular professional care, priority service when issues arise, annual professional tune-ups, and exclusive member discounts on repairs that extend equipment life and maintain peak efficiency.
These membership options provide comprehensive system care while ensuring expert maintenance throughout the year. Join today to protect your home investment and enjoy peace of mind knowing your systems are maintained by expert hands with flexible payment options.
Serving the Surrounding Valley
With deep local roots and nearly four decades of community commitment, we've earned the trust of families throughout the Roanoke Valley. From historic Salem to downtown Roanoke, including Cave Spring, Vinton, and surrounding areas, we provide fast response times and local expertise that understands the unique needs of Valley homes. Our technicians are your neighbors, ready to help the entire community with reliable, professional service.
Our Experts Make You Feel Right at Home
Creating comfortable, efficient homes with expert service and innovative solutions.
The Service Experts Guarantee
We promise that every piece of equipment we work on and install will be set up with care and precision—exactly as the manufacturer intended.
Fast Response, Anytime You Need Us
From heating to plumbing, we respond quickly to keep small issues from becoming big problems.
Licensed, Bonded & ACE-Certified Experts
Our nationally certified, ACE-certified professionals are licensed, bonded, and insured, delivering top-tier expert service with complete peace of mind.
Schedule Anytime, Day or Night
Book your appointment whenever it's convenient for you. Our scheduling and customer support are available 24 hours a day, 7 days a week.
Service Experts Heating & Air Conditioning delivers even better service by being part of Service Experts, combining 39 years of local expertise with a trusted national brand serving communities since 1996. This partnership maintains our personalized local service while giving us access to national resources and advanced training. You get the best of both worlds—local service with reliable, enterprise-level support.
Our commitment to Salem brings enhanced services and expanded capabilities to our community. Enjoy the perfect blend of local care and national support that makes us trusted home service experts.
"I give him all the stars possible; he is a great worker."
B
"They were friendly and professional. Went to work and kept me up to date on the condition of my furnaces."
A
"We are very pleased with their service."
M
"Knowledgeable and efficient. Would definitely call again."
G
"His work was excellent and the finished job looked great."
A
"Jason was very efficient, very proficient, very professional."
R
"Mike was very professional and knowledgeable."
K
"Israel was great! He explained everything."
J
"Did a great job fixing the unit quickly and was able to answer all questions I had."
J
"Completed the installation in less time than the original estimate."
M
"Jason had it figured out in minutes."
C
"Jason is friendly, kind to customers and animals, so informative, and really cares and is genuine."
B
"Jason was super nice, efficient, and did an excellent job getting my heat working!"
E
"You both were professional and informative with any questions asked."
K
"Very respectful folks and weren't upset that our kids were curious."
M
"Very friendly and very knowledgeable."
l
"Because of Jason I added the air cleaning system; I trust him to tell me what this whole furnace and air cleaner needs and what it does not need."
D
"As always, courteous, reliable service and very knowledgeable."
R
"Definitely one of the best and most comprehensive service visits I've had in all my years associated with Service Experts."
M
"They were completely professional, competent, and caring."
M
"Showed up within an hour, very professional."
K
"Jason is awesome, came in, went to an issue he thought was causing the problem (and it was), fixed it."
C
"Jason came out and was very thorough, very informative, and kind."
A
"Jason came over, was very thorough, showed all photos of my heater, and sent everything to my email."
P
"Israel did great and was very professional."
P
"He was very transparent with his assessment of what needed to be done, and did the job quickly and professionally."
M
"Always a great experience with you guys."
M
"Israel is friendly and did a great job."
L
"He was very kind and professional!"
R
"Both were very professional, personable and thorough during their visit."
Israel is a very good and professional worker.
Israel is a very good and professional worker. I give him all the stars possible; he is a great worker.
Friendly and professional
Ben and Jason came to service my furnaces today. They were friendly and professional. They went to work and kept me up to date on the condition of my furnaces and attended to the problems and fixed them. I would like them again. Good workers.
Very pleased with their service
Ben and Jason came over and solved the problem with our heating and we are very pleased with their service.
John G was excellent!
John G was excellent! Knowledgeable and efficient. Would definitely call again. Grateful for the fast response time, too. Really helpful in a plumbing pinch.
His work was excellent
Mark was the Service Experts technician that replaced my water heater. His work was excellent and the finished job looked great.
Very efficient, proficient, and professional
Jason was very efficient, very proficient, very professional, and very clear in explaining our problem. Thanks for your fine service, Jason.
Very professional and knowledgeable
Mike was very professional, knowledgeable, and a pleasure to deal with.
Israel was great!
Routine maintenance. Israel was great! He explained everything.
Had a Great Experience with Israel
Had a great experience with Israel, the technician that came out today. Did a great job fixing the unit quickly and was able to answer all questions I had.
Completed Installation Faster Than Estimated
Michael was very nice and completed the installation in less time than the original estimate.
Heat was not working
Heat was not working. Jason had it figured out in minutes. Very nice and polite. Thank you!
Jason is friendly and kind
Jason is friendly, kind to customers and animals! So informative and really cares and is genuine! I'd like to have him every time please.
Jason was super nice and efficient
Jason was super nice, efficient, and did an excellent job getting my heat working! Yay for heat, thanks to him!
Love my new hot water heater
Thank you, Jeramy and partner, for your dedicated service for my install. You both were professional and informative with any questions asked. Love my new hot water heater and whole house humidifier!
Installed Our New Furnace Today
Mark and Jason installed our new furnace today and even explained things along the way so we knew what was going on. :) Very respectful folks and weren't upset that our kids were curious.
Very friendly and knowledgeable
Very friendly and very knowledgeable, I felt like they were very trustworthy.
Honest and Hard Working
Jason is always very nice and professional. He makes sure I understand exactly what he is doing, and shows me the pictures of what he worked on. I totally appreciate the way he takes his time making sure everything is checked and in working order. Because of Jason I added the air cleaning system, I trust him to tell me what this whole furnace and air cleaner needs and what it does not need, honesty and hard working is very hard to find these days. Your company has a great worker in Jason, I hope he is greatly appreciated. Thank you
Courteous, Reliable Service
As always, courteous, reliable service, very knowledgeable, one of, if not the best places to deal with.
One of the Best Service Visits
Great service call from Jason with Service Experts this morning. He was very professional yet friendly and extremely considerate of my home, even in bad weather. He explained everything very carefully, showed me pictures to support his work, and conducted a very thorough review of all applicable systems in my home. Definitely one of the best and most comprehensive service visits I've had in all my years associated with Service Experts.
Five stars for the two Jasons!
Service Experts sent Jason and Jason to check our furnace on October 30. They did a great job diagnosing and fixing a problem with our pump and pumping system. They came up with a clever solution that did the job and was less expensive than a method that was previously suggested. They really showed a smart and professional approach and that they cared about us in their solution. They were completely professional, competent, and caring. We were called out of town for a family funeral and were gone for a long time, but we had peace of mind about leaving because they fixed things correctly. Five stars for the two Jasons!
Showed up within an hour
Showed up within an hour, very professional, put a new water heater in.
Jason Is Awesome
Jason is awesome, came in, went to an issue he thought was causing the problem (and it was), fixed it, and the system is working like new! * FIVE STARS SERVICE 4 REAL 100 100 100 thumbs up thumbs up thumbs up.
Very Thorough and Informative
Jason came out and was very thorough. Not only did an excellent job but was very informative and kind!
Very thorough and friendly
Jason came over, was very thorough, showed all photos of my heater, and sent everything to my email. He was also very friendly. Thank you again, Jason.
Israel did great and was very professional
Israel did great and was very professional. I would highly recommend.
He Was an Excellent Worker
I had John out to repair a plumbing leak. He was an excellent worker. Cleaned up nicely, was polite and respectful. He was very transparent with his assessment of what needed to be done, and did the job quickly and professionally. I would have him back anytime!
Always a Great Experience
Jason Italo came out and did our regular servicing of our unit. Always a great experience with you guys.
Israel is friendly and did a great job
Great work! Israel is friendly and did a great job.
Israel was great!
Israel was great! He was very kind and professional!
Very professional and thorough
Ben and Jason performed the annual cleaning and servicing of our oil furnace and water heater today as part of our maintenance contract with Service Experts. Both were very professional, personable and thorough during their visit.
