Come along for a view of our expert care team in action. Service Experts - we deliver expert HVAC, and plumbing services nationwide. This video showcases the dedication of our team to provide professional service and local care for your home system needs.
Service Experts Birmingham
Formerly Norrell Service Experts and Freedom Heating & Cooling, proudly serving the Birmingham area for over 87 years
Expert home services—locally managed with national brand support. Quick repairs, full upgrades, or anything in between.
With any new HVAC, Indoor Air Quality, Water Heater or Water treatment Service Experts Advantage Program lease agreement, we will make your payments for the first 6 months.
Valid on new Advantage Program lease agreements from 1/7/26 through 2/28/26. Customer owes $0 for the first six months; regular monthly lease payments begin thereafter. Early termination during promotional period will result in charges for elapsed months. See your full Advantage Program Lease Agreement for complete terms and conditions, including total lease cost and payment schedule.
Jan 7, 2026
- Feb 28, 2026
Save $90 on an HVAC Precision Tune-Up. Regularly $189, now only $99
A well-maintained system operates more efficiently, reducing energy consumption and lowering heating and cooling bills
Offer not valid on prior purchases and may not be combined with other offers. Excludes oil furnaces; call for pricing. **Potential savings may vary depending on age and condition of equipment, personal lifestyle, system settings, equipment maintenance, and installation of equipment and duct system.
Birmingham HVAC, Plumbing, and Electrical Services
Dedicated Experts and Reliable Solutions for Your Home
Taking care of your home’s vital systems doesn’t have to be overwhelming, confusing, or break the bank when you have a partner like Service Experts Birmingham. For over 70 years, we’ve been honored to serve the Birmingham metro area with top-quality HVAC, plumbing, and electrical services. Our work is designed to keep your home’s essential systems safe, efficient, and dependable.
From heating and cooling to plumbing and AC repairs and expert electrical work, we provide comprehensive solutions tailored to your needs. Whether it’s a routine maintenance check, an emergency repair, or a system upgrade, our skilled team is ready to get the job done.
Skilled Technicians and Service You Can Trust
With cutting-edge tools, reliable equipment, and competitive pricing, we are dedicated to delivering superior results at every visit. Our licensed, bonded, and insured technicians are ACE-certified and rigorously trained to ensure they meet the highest industry standards, providing you with dependable and quality service.
Every job we perform is backed by the Service Experts Guarantee, ensuring quality workmanship installed to manufacturer specifications. Trust to deliver professional solutions you can rely on.
Call (205) 878-7970 or schedule your appointment online today.
Membership Programs to Keep Costs in Check
Unexpected system failures can lead to sudden repairs, but with our flexible membership plans, you can manage your home’s upkeep without breaking your budget. These plans provide consistent system care and help reduce the risk of unexpected expenses. Explore our:
Service Experts Advantage Program™: Upgrade to new equipment with no upfront payment while enjoying full parts and labor coverage, annual tune-ups, and priority service whenever you need it.
Maintenance+ Membership: Ensure your systems run optimally with regular maintenance, exclusive repair discounts, priority scheduling, and an extended system lifespan.
Our membership plans empower you to stay on top of critical maintenance, helping protect your home and your wallet.
Dedicated Service for Birmingham and Surrounding Areas
Since 1953, Service Experts Birmingham has been proud to serve the Birmingham Metro, Huntsville, and Tennessee Valley areas, focusing on providing dependable solutions and expert service. From ensuring cool comfort during sweltering summers to handling plumbing and electrical issues year-round, we remain committed to putting your household’s needs first.
Communities like Homewood, Gardendale, Pelham, and Alabaster rely on us for HVAC, plumbing, and electrical services they can trust. Whether it’s an emergency repair or proactive system care, our team ensures your home operates seamlessly and efficiently.
Reach out to schedule a service appointment today and experience the difference of working with professionals who care about your home’s performance and safety.
Contact our team to get started for dependable care delivered by local experts!
Our Experts Make You Feel Right at Home
Creating comfortable, efficient homes with expert service and innovative solutions.
The Service Experts Guarantee
We promise that every piece of equipment we work on and install will be set up with care and precision—exactly as the manufacturer intended.
Fast Response, Anytime You Need Us
From heating to plumbing, we respond quickly to keep small issues from becoming big problems.
Licensed, Bonded & ACE-Certified Experts
Our nationally certified, ACE-certified professionals are licensed, bonded, and insured, delivering top-tier expert service with complete peace of mind.
Schedule Anytime, Day or Night
Book your appointment whenever it's convenient for you. Our scheduling and customer support are available 24 hours a day, 7 days a week.
As part of the Service Experts family, we offer the best of both worlds by pairing our deep local ties with the resources of a national network recognized for excellence since 1996. This unique blend allows us to deliver personalized services tailored to Birmingham’s unique needs while taking advantage of our national partnership's innovative tools, high-quality materials, and industry-leading support.
We are committed to staying a step ahead, ensuring we meet the growing demands of the communities we serve. With Service Experts Birmingham, you’ll have a partner who combines trusted expertise with unmatched resources for a service experience you can always depend on.
"You are lucky to have a guy like Eric on your team. He was very thorough and charged a fair price."
C
"Terrific service! Bill and Colton were great!"
t
"Was very satisfied with the service and professionalism of your service representative, Caleb Guthrie."
S
"Caleb L. and Jessie did an awesome job on servicing my unit."
L
"Logan made the service call and was responsible and timely."
K
"Anthony Connell serviced my HVAC system and he was thorough and very knowledgeable."
T
"Extremely thorough, making observations and suggestions, and checking our HVAC from stem to stern."
L
"As always, the guys were very nice and professional."
A
"They were on time, professional, courteous, and sweet to my puppies!"
K
"They took time to explain what they checked and let me know areas where improvements were needed."
s
"Garth did a great job and he was very polite."
J
"Excellent service, kind and helpful information from Josh and Christian."
D
"He helped me figure out what was wrong with the plumbing and was a professional 100%."
K
"He was very pleasant and friendly."
P
"He was very courteous and professional."
B
"Caleb Guthrie completed a thorough check of my HVAC system."
S
"They spent hours in very cold temperatures getting my new system up and running."
W
"He was extremely professional and knowledgeable. He fixed my leak in a timely fashion and cleaned up his work site immediately."
S
"Was recovering from surgery and they were very happy to go the extra step to help me move items in the way."
R
"Bill is truly a Master Plumber, very knowledgeable and thorough."
G
"We have used them for a long time."
S
"Caleb L was an amazing help, great personality, very sufficient."
R
"We have been doing business with Norrell/Service Experts for years. They have never let us down. Love these guys."
C
"Caleb and T arrived quickly to diagnose and provide options."
A
"They are prompt, polite, honest, and very knowledgeable."
j
"Jay showed up on time and was knowledgeable."
B
"Explained in detail the best options and assisted with the repairs."
p
"Excellent quality, and they put their heart into their work."
E
"Outstanding job at 8 at night. Very polite people."
E
"The tech took his shoes off before entering and was VERY honest."
We will continue with your company!
Thank you, Service Experts, for coming out late one evening to replace a thermostat and do a repair that was necessary to prevent carbon monoxide poisoning. You are lucky to have a guy like Eric on your team. He was very thorough and charged a fair price. Thanks much for sending out an experienced tech. We will continue with your company! Laura & Bill
Terrific service!
Terrific service! Made sure the job was done and cleaned. Bill and Colton were great!
Very satisfied with the service
Was very satisfied with the service and professionalism of your service representative, Caleb Guthrie. I had many questions about the entire process, and Caleb answered them all.
Did an awesome job
Caleb L. and Jessie did an awesome job on servicing my unit. They were very knowledgeable on what I needed to do to keep things going. If I were to choose a service guy it would be them. Thank you 😊
Responsible and Timely Service
Logan made the service call and was responsible and timely, answered all our questions, including one requiring a follow-up.
Thorough and Very Knowledgeable
Anthony Connell serviced my HVAC system and he was thorough and very knowledgeable. He was courteous and gave me some good information about my system. I am thrilled to have had Anthony Connell at my home to service my HVAC system.
Always a Great Experience
Always a great experience with the Norrell Service Experts when they perform our twice-per-year system maintenance! Today's crew—Caleb and Jesse—were great. Extremely thorough, making observations and suggestions, and checking our HVAC from stem to stern. Thanks for keeping our systems in top-notch condition!
Highly recommend this company
As always, the guys were very nice and professional. I have been a customer for over 10 years. I highly recommend this company!
Always Have Great Experiences
Just had Josh and Eric out for our twice-a-year maintenance. They were on time, professional, courteous, and sweet to my puppies! I always have great experiences with this company, and today was no different. Thanks, guys!
Very knowledgeable and courteous
Jessie and Anthony were very knowledgeable and so kind and courteous during the maintenance review on my heating system. They took time to explain what they checked and let me know areas where improvements were needed. Thank you!
Garth did a great job
Garth did a great job and he was very polite. I will definitely ask for him again.
Excellent Service
Excellent service, kind and helpful information from Josh and Christian. We really enjoyed their service!
Bill was outstanding
Bill was outstanding. He helped me figure out what was wrong with the plumbing and was a professional 100%. I will call him again, as I have learned to leave plumbing to the professionals.
Very pleasant and friendly
My plumbing technician today was Matt Stout. He was very pleasant and friendly. He fixed the problem I had with my kitchen sink. The price was reasonable.
Bill Miller did a great job
Bill Miller did a great job. Our clothes washer backed up and Bill corrected the problem. He was very courteous and professional. I was very satisfied with his workmanship.
Thorough HVAC System Check
Caleb Guthrie completed a thorough check of my HVAC system and documented all findings (thankfully no bad ones).
Terrific service
Terrific service. Knowledgeable technicians. They spent hours in very cold temperatures getting my new system up and running. They even helped me solve an electrical problem not even related to the new system. Extraordinary folks.
Extremely professional and knowledgeable
I had a bad leak behind my wall, whereas I had to call on Service Experts. The plumber that came to my house was Colton Abts. He was extremely professional and knowledgeable. He fixed my leak in a timely fashion and cleaned up his work site immediately. If he was an employee of mine, I would have to give him a raise. That’s just how mannerable and professional he was. Thanks, Service Experts and plumber Colton Abts.
These guys are awesome
These guys are awesome. I was recovering from surgery, and they were very happy to go the extra step to help me move items in the way. Very grateful for this company and the personnel they chose to hire.
Bill Is Truly a Master Plumber
Bill is truly a Master Plumber. Very knowledgeable and thorough as of February 3, 2026. God bless.
Good company!
We have used them for a long time. We have a maintenance contract. Good company!
He was outstanding!!
Caleb L was an amazing help, great personality, very sufficient, he was outstanding!! Keep up the good work.
They Have Never Let Us Down
We have been doing business with Norrell/Service Experts for years. They have never let us down. Love these guys. We have had the best, friendly techs. Talon has been in our home off and on for years. Caleb was with him today. Best guys, outstanding character. You know when someone comes to your home with that attitude… we all know. We haven’t had that experience. Anyway, love these guys.
Called Early on a Sunday Morning
Called early on a Sunday morning, and Caleb and T arrived quickly to diagnose and provide options.
They Really Went Above and Beyond
This is a great company that has taken care of me and my business for many years. They are prompt, polite, honest, and very knowledgeable. Recently, Jordan and Owen, along with the nice folks who answered my phone calls for help, really went above and beyond. The main issue ended up being a problem with my city gas meter and not even my HVAC unit, but Jordan and Owen came to my office 3 separate times, 2 of them unscheduled, to help me out in a bind to make sure I had heat. Being a small business owner who values honesty and good old-fashioned customer service, I am truly thankful to have Service Experts in Birmingham to take care of me. Great job!
Jay showed up on time
Jay showed up on time. He explained what was going on with my unit and was knowledgeable.
The tech was able to tell us the issue
The tech was able to tell us the issue with the system. Explained in detail the best options and assisted with the repairs.
Service Experts are one of a kind
Service Experts are one of a kind, excellent quality, and they put their heart into their work. The tech knows his stuff.
Outstanding job at 8 at night
Outstanding job at 8 at night. Reasonable price. Very polite people.
They were great... early.
They were great... early, thank you for that. Had a spewing toilet valve and had to shut off water to the entire house the night before. The tech took his shoes off before entering and was VERY honest. I’d definitely recommend them.
