Come along for a view of our expert care team in action. Service Experts - we deliver expert HVAC, and plumbing services nationwide. This video showcases the dedication of our team to provide professional service and local care for your home system needs.
Service Experts Heating & Air Conditioning
Serving Salem & Roanoke since 1985
Expert home services—locally managed with national brand support. Quick repairs, full upgrades, or anything in between.
Earn up to $1,250 in promotional reward cards when you lease or purchase a new qualifying system
Earn a $1,000 promotional reward card for a qualifying purchase or $1,250 in promotional reward cards for a new lease with same-day enrollment in automatic payments, subject to eligibility requirements and other terms and conditions.* Promotional reward cards are issued by Perfect Gift, an independent third-party provider, and are subject to the card issuer’s terms and conditions.
Offer valid 3/16/26–5/26/26 on qualifying, new invoices only. Residential customers only. Promotional reward cards are not gift cards, are not redeemable for cash, and have no cash value except as required by law. Eligibility requirements apply, including that you must spend at least $10,000 on a single invoice date for new equipment services or installations. For purchases, your payment for that transaction must be processed and cleared within 14 days of the invoice date. For equipment leases, the total installed cost listed on your Service Experts Advantage Program Lease Agreement must be at least $10,000. See full details in Terms and Conditions.
Valid for new and active Maintenance+ members. $0 diagnostic fee applies only when recommended repair is completed and paid at the time of service. Not valid at Service Experts Memphis, Service Experts Tulsa, Strogen’s Service Experts, Fras-Air Service Experts, Pine State Services, RB Travis Plumbing, Stan Gelber & Sons, Inc Heating & Cooling, or United Plumbing locations.
Promotion valid for service visits occurring 3/16/26 – 4/30/26. Cannot be combined with other offers. No cash value. Offer may be modified, suspended, or withdrawn at any time as permitted by law.
Mar 16, 2026
- Apr 30, 2026
Keeping your home running smoothly can be tough when essential systems fail—whether it’s your AC during Virginia’s humid summers or your heat in winter. Service Experts Heating & Air Conditioning has been the trusted expert in Salem since 1985, providing reliable home service solutions to keep your home safe, efficient, and comfortable.
Our whole home service approach delivers comprehensive HVAC services covering heating, cooling, and air quality solutions, complete plumbing services from routine maintenance to emergency repairs. We can handle urgent repairs, new system installations, and preventive maintenance with care. As the experts who handle it all, we're your complete solution for reliable home system care.
Get professional service you can trust! Call us at (540) 900-0352 today!
Certified Excellence and National Resources
Our national brand brings unmatched buying power, securing the best equipment rates and supplier partnerships. Combined with local expertise by community experts who understand the region, we ensure fast response times and personalized service. This seamless blend of national resources and local expertise delivers exceptional value, setting us apart from other contractors.
Our Service Experts Guarantee stands behind every job with licensed, bonded, insured, and ACE-certified technicians who ensure everything is installed according to manufacturer specifications. This commitment to professional standards and rigorous certification process ensures complete peace of mind and confidence in our service quality, whether you need HVAC services or plumbing solutions.
Membership Plans That Protect Your Investment
Unexpected HVAC and plumbing repairs can create stress and leave you scrambling for solutions when systems fail at the worst possible times. Our membership plans provide the smart way to protect your home systems and maintain reliable performance through professional care.
Service Experts Advantage Program™: Access brand-new equipment with no down payment, complete parts and labor coverage, annual maintenance included, and priority service all wrapped into one affordable monthly payment.
Maintenance+ Membership: Maintain system reliability through regular professional care, priority service when issues arise, annual professional tune-ups, and exclusive member discounts on repairs that extend equipment life and maintain peak efficiency.
These membership options provide comprehensive system care while ensuring expert maintenance throughout the year. Join today to protect your home investment and enjoy peace of mind knowing your systems are maintained by expert hands with flexible payment options.
Serving the Surrounding Valley
With deep local roots and nearly four decades of community commitment, we've earned the trust of families throughout the Roanoke Valley. From historic Salem to downtown Roanoke, including Cave Spring, Vinton, and surrounding areas, we provide fast response times and local expertise that understands the unique needs of Valley homes. Our technicians are your neighbors, ready to help the entire community with reliable, professional service.
Our Experts Make You Feel Right at Home
Creating comfortable, efficient homes with expert service and innovative solutions.
The Service Experts Guarantee
We promise that every piece of equipment we work on and install will be set up with care and precision—exactly as the manufacturer intended.
Fast Response, Anytime You Need Us
From heating to plumbing, we respond quickly to keep small issues from becoming big problems.
Licensed, Bonded & ACE-Certified Experts
Our nationally certified, ACE-certified professionals are licensed, bonded, and insured, delivering top-tier expert service with complete peace of mind.
Schedule Anytime, Day or Night
Book your appointment whenever it's convenient for you. Our scheduling and customer support are available 24 hours a day, 7 days a week.
Service Experts Heating & Air Conditioning delivers even better service by being part of Service Experts, combining 39 years of local expertise with a trusted national brand serving communities since 1996. This partnership maintains our personalized local service while giving us access to national resources and advanced training. You get the best of both worlds—local service with reliable, enterprise-level support.
Our commitment to Salem brings enhanced services and expanded capabilities to our community. Enjoy the perfect blend of local care and national support that makes us trusted home service experts.
"Jason and Michael were excellent. They were friendly, professional, and got the install done in a timely manner."
T
"Israel was so helpful and was able to answer all of my questions."
s
"Very professional. Great job, nice and polite."
P
"They were timely and efficient."
C
"The technician spent the proper time checking each system and was very courteous."
K
"Very quick service. Jason was very respectful and acknowledged our problem with our AC unit."
M
"He was amazing and so dedicated to helping us girls fix our AC unit!"
T
"Very knowledgeable and respectful. I will request him for every service."
C
"Israel was so nice and helpful!"
R
"You are a 5 star company in my opinion."
D
"John arrived early, located the problem quickly, and kept me informed of his progress along the way."
R
"Jason did a great job and was interesting and fun to talk to."
m
"They were very thorough checking the system and ensured it was functioning correctly before leaving."
C
"The service guy Lawrence was very professional."
W
"If you ever need AC service do not hesitate to call Service Experts. They are the best in the valley and their prices are very reasonable."
e
"Perfect technician."
C
"Israel Vera did an excellent job and was very professional."
B
"We are very pleased with their service."
P
"Outstanding service from this technician, John Gambel, that found the problem with a less than one year old electric water heater."
j
"Jason did a great job identifying my HVAC issue and returning to fix and replace the necessary equipment."
l
"He fixed my toilet in a short amount of time and explained everything to me as he went along."
A
"They work hard to resolve any issues and keep us running smoothly."
P
"Very friendly, professional, clean, thorough, and very knowledgeable about my system."
N
"Grant Hill always is on time and trustworthy."
B
"Jason was very thorough and friendly."
d
"Israel did an awesome job."
A
"Immediately was able to find and fix the problem."
R
"Israel and Ben were professional, kind, and did a great job!"
B
"They were both very knowledgeable and personable, giving great tips and options for increasing our heating and A/C efficiency."
R
"He was very honest and we are confident in the technician and his ability."
Excellent, Friendly, Professional Install
Jason and Michael were excellent. They were friendly, professional, and got the install done in a timely manner. The whole process was quick as well. It was less than a week between our furnace dying and a new system being fully installed - Ben kept the process progressing smoothly throughout the week.
Israel was so helpful
Israel was so helpful and was able to answer all of my questions. He was very polite and explained everything he was doing. I hope we get him every time!
Very professional
John P came out, inspected unit, cleaned outside unit. Very professional. Great job, nice and polite.
Timely and efficient service
They were timely and efficient and now I have heat.
Very pleased with the technician
This was the 6-month scheduled maintenance on the 3 different HVAC systems in our house. The technician arrived within the scheduled window for service. All 3 systems were in working order. The technician spent the proper time checking each system and was very courteous. He even used a vacuum to clean up after coming out of the attic. Very pleased with the technician and service. No extra costs were incurred from this visit.
Great and fast service
Very quick service. Was here the next day. Jason was very respectful and acknowledged our problem with our AC unit. Great and fast service.
He was amazing and so dedicated
Jason came over and reconfigured our thermostat. He was amazing and so dedicated to helping us girls fix our AC unit!
Jason Italo did an amazing job
Jason Italo did an amazing job with my service of my system. Very knowledgeable and respectful. I will request him for every service. Keep up the excellent service.
Very good experience
Israel was so nice and helpful! Very good experience.
You Are a 5 Star Company
I was very pleased with the service Service Experts gave. They fixed the part my air conditioner needed. Thank you guys - you are a 5 star company in my opinion.
Very professional and thorough
John arrived early and went right to work. He located the problem quickly and also pointed out potential problems. He was very professional and cleaned up his work area. He kept me informed of his progress along the way. I will recommend him to others and use him again.
Jason did a great job
Jason did a great job and was interesting and fun to talk to. I would like him to come back for our next quarterly visit.
Diagnosed and fixed my HVAC quickly
Chuck and Israel came out this morning and were able to diagnose and fix my HVAC problems quickly. They were very thorough checking the system and ensured it was functioning correctly before leaving. Excellent customer service and pleasant. Thank you guys!
Communication was great
They showed up when they said they would for my estimate. They scheduled repairs within a reasonable amount of time and showed up on time to do the work. The service guy Lawrence was very professional. He answered all of my questions, and he completed repairs within a reasonable amount of time. Communication was great with this company. I will definitely hire them again!
They Are the Best in the Valley
June 30, 2017
My A/C system went down earlier this week. Knowing I needed it repaired ASAP, I decided to walk the Yellow Pages. After walking the pages I did not know who to go with for the repair. Only thing I did know was I needed real service with a real expert.
I decided to go with Service Experts and could not have made a better choice. Chris B was here promptly after receiving his call telling me he was headed to my house. He was so polite, taking time to answer all my questions and explaining in detail my A/C problem as well as solutions.
Chris was very knowledgeable, and a real Godsend. I had been so stressed and even lost sleep over this A/C thing, but as soon as Chris shook my hand and introduced himself I got that gut feeling that everything was going to be okay because this guy knew exactly what needed to be done. He wasted no time taking care of the problem.
If you ever need A/C service do not hesitate to call Service Experts. They are the best in the valley and their prices are very reasonable. And if you need a service contract for your heating and cooling equipment give them a call.
Excellent Communications
Excellent communications. Perfect technician. Excellent technical skills and a pleasant personality.
Israel Vera did an excellent job
Israel Vera did an excellent job and was very professional.
Efficient and Very Professional
Israel and John P. were efficient and very professional. We are very pleased with their service.
Outstanding service from this technician
Outstanding service from this technician, John Gambel, that found the problem with a less than one year old electric water heater that was wired incorrectly at the factory that was causing the bottom thermostat to fail multiple times so you couldn't have enough hot water to finish a shower. Now he figured out the error and fixed the problem quickly and you do not know how great it is to have plenty of hot water, especially when showering. Thank you, John Gambel.
Jason did a great job
Jason did a great job identifying my HVAC issue and returning to fix and replace the necessary equipment. He was very knowledgeable about the system.
John was great from Service Experts
John was great from Service Experts. He fixed my toilet in a short amount of time and explained everything to me as he went along. He told me of other issues that needed fixed but never pressured me to get them done today. He was very friendly and professional also.
Awesome Service Techs
Mike Gregory and John are awesome service techs. They are always very friendly and arrive when they say they are going to be there. They work hard to resolve any issues and keep us running smoothly.
Jason was amazing!
Jason was amazing! Very friendly, professional, clean, thorough, and very knowledgeable about my system. P. Lewis
His work is exceptional
Grant Hill always is on time and trustworthy. He is polite and his work is exceptional. I am lucky to have his service for the HVAC.
Very Thorough and Friendly
Jason was very thorough and friendly. He did a great job with the annual maintenance checkup on my furnace.
Israel did an awesome job
Israel did an awesome job and very good at what he does!
Jason was amazing!
Jason was amazing! Immediately was able to find and fix the problem. So glad to have working heat again!
Israel and Ben did an excellent job
Service Experts was able to quickly get to my house within 24 hours of my boiler failing, and Israel and Ben were professional, kind, and did a great job! They assessed and repaired my boiler system efficiently, and they also took the time to explain everything to me. I very much appreciate they were able to come out on a Saturday morning as well. I highly recommend Service Experts, and Israel and Ben did an excellent job.
Israel and Ben Did a Great Job
Israel and Ben did a great job with our checkup! They were both very knowledgeable and personable, giving great tips and options for increasing our heating and A/C efficiency.
Very Professional and Honest Technician
Humidifier was not working and we called for repair. Grant came out and was very professional. He discovered there was a failure and the unit was not hooked up. He fixed it for us at no charge. He was very honest and we are confident in the technician and his ability. Thank you!
