Amanda Wilson is the Senior Director of Growth Strategy at Service Experts, where she leads the company’s flagship Advantage Program and Maintenance+ memberships as a core driver of enterprise growth. Amanda owns the strategic roadmap for these offerings, ensuring they deliver market differentiation and long-term customer value. The Advantage Program contributes to substantial increases in recurring revenue, customer retention, and overall profitability.
Since joining Service Experts in 2016, Amanda has advanced through leadership roles in product management, pricing strategy, and operations, consistently delivering initiatives that optimize performance and accelerate growth. She is recognized for aligning cross-functional teams to execute complex strategies that strengthen competitive positioning and enhance customer experience.
Prior to Service Experts, Amanda held key roles in operations and digital marketing at ReachLocal, where she improved sales and service processes, drove adoption of business systems, and supported revenue-generating programs through training and operational excellence.
Amanda earned a BBA in Marketing from the University of North Texas. She is also deeply committed to community service, volunteering with organizations such as Carter BloodCare, WildRescue Inc., and Minnie’s Food Pantry.