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$179 Tune Up + Drain Cleaning Learn More

About Us

Delivering Expert Service Since 1996 

Service Experts, headquartered in Richardson, TX, is redefining what homeowners and businesses expect from HVAC and plumbing services. With the backing of one of the world’s largest owners and operators of critical infrastructure, Service Experts delivers unmatched reliability, innovation, and stability to every customer we serve.

National Strength, Local Heart 

Our network spans over 75 service centers across 31 states, with more than 3,000 highly trained Experts serving 2500+ homes and businesses every day. What began as a coalition of independent contractors in 1996 has grown into a unified national brand, combining the personal touch of local service with the reach and resources of a global leader.

Our Brand Promise: We Care About Your Home Like It’s Our Own 

Service Experts stands apart by caring for every customer’s home as if it were our own. Our genuinely caring technicians listen attentively, explain options clearly, and tailor solutions for the long-term health of your home. We unite proven expertise with a friendly, approachable attitude—making homeownership feel manageable, not stressful.

Proactive, Comprehensive Home Care 

We’re moving the industry from reactive repairs to proactive, comprehensive care. Our whole-home approach means we assess, maintain, and protect every major system, anticipating needs and simplifying decisions. Through innovative memberships and personalized service, we deliver lasting value and peace of mind.

Looking for reliable solutions to keep your home safe, comfortable, and highly efficient? There’s an expert for that. 

Services vary by location

  • $179 Tune Up + Drain Cleaning.

    Save $245 when you bundle two essential services to prepare your home for summer.

    Offer available when both tune up and drain cleaning are scheduled. Valid at select Service Experts locations, call for more details. Jun 24, 2026 - Aug 9, 2026
  • Up to $500 off new HVAC system when bundled with water and air quality upgrades

    When you lease or purchase a new HVAC system, save up to $500 when you add qualifying water treatment or indoor air quality solutions.

    Offer available on qualifying products. $300 off when bundled with one water or indoor air quality product. $500 off when bundled with two water or indoor air quality products. Promotion must be claimed by 8/9/26 and installed by 8/15/26. Jun 24, 2026 - Aug 9, 2026
  • 80% off first year’s price of an annual Plumbing Membership.

    Upgrade your membership to include plumbing coverage for only $12 for the first year*.

    Promotional plumbing add-on price; save $48 in the first year with discount. Annual membership promo price of $12 must be paid up front. After the first year, standard pricing applies (currently, $60/year). Valid at select Service Experts locations, call for more details. Jun 3, 2026 - Jul 31, 2026
  • Limited
    Time
    Offer!
    $0 Diagnostic for Maintenance+ Members

    $0 diagnostic for Maintenance+ members. Valid for new and active members. The $0 fee applies only when recommended repair is completed and paid at time of service.

    Promotion valid for service visits occurring 3/16/26 – 8/31/26. Cannot be combined with other offers. No cash value. Offer may be modified, suspended, or withdrawn at any time as permitted by law. Mar 16, 2026 - Aug 31, 2026
  • Limited
    Time
    Offer!
    Save $90 on an HVAC Precision Tune-Up. Regularly $189, now only $99

    A well-maintained system operates more efficiently, reducing energy consumption and lowering heating and cooling bills

    Offer not valid on prior purchases and may not be combined with other offers. Excludes oil furnaces; call for pricing. **Potential savings may vary depending on age and condition of equipment, personal lifestyle, system settings, equipment maintenance, and installation of equipment and duct system.
  • NEW HVAC SYSTEM as low as $150/month

    NO money down; Brand new, high-efficiency equipment; installation, regular preventative maintenance, all repairs (parts & labor), and air filters INCLUDED.

    Offer not valid on prior purchases and may not be combined with other offers. Advantage pricing applies to specific equipment. Call for details. Some exclusions apply. See the terms and conditions within the Service Experts Advantage Program Lease Agreement for additional information.
  • $99 Drain Cleaning Special. Regularly $235, Now Only $99

    Reduce buildup on your pipes, Help avoid major plumbing repairs, Maintain a clean home.

    Offer not valid on prior purchases and may not be combined with other offers. *Valid for one drain only. Accessible ground level clean. Call for more details.
  • 10% Off Any Product or Service for Active Duty, Retired, and Veteran Military Personnel

    It’s our way of thanking you for your courage, dedication, and sacrifice to protect our freedom. All work is performed by licensed experts and backed by our Service Experts Guarantee.

    Offer not valid on prior purchases and may not be combined with other offers.
  • WHOLE-HOME GENERATOR SYSTEM for Just $217/Month!

    Lease New, High-Efficiency Equipment: Upgrade your home's reliability with the latest technology. No Upfront Cost. All-Inclusive Service: We handle all future repairs and routine maintenance so you don't have to. Worry-Free Budgeting: One fixed, predictable monthly payment.

    See the terms and conditions within the Service Experts Advantage Program Lease Agreement for additional information.
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Core Values: For Company, Customers, and Employees: We do the right thing.

For Employees:

  • We uphold a culture of wellness and safety.
  • We empower, develop, and reward employees.
  • We value differences that make us unique.

For Customers:

  • We back our services with our Service Expert guarantee. 
  • We educate customers to make their best decisions.
  • We earn customers’ trust every day.

For Our Company:

  • We work together to transform our industry.
  • We expect and value loyalty, honesty, and accountability.
  • We give back to our communities.

Vision, Mission, and Brand Promise

Our vision is for every home to be a haven of comfort, wellbeing, and energy efficiency. Our mission is to improve the way people live in and experience their homes through connected products, beneficial guidance, and unmatched service excellence.

Our brand promise: We’re the Specialists Making You Feel Right at Home.

Hear From Our Happy Clients
  • A
    "Always pleased with the professionalism of technicians."
  • J
    "These two are very professional and knowledgeable with products and service."
  • L
    "The tech explained what the problem was and what it would take to fix it, and also explained alternatives."
  • R
    "BW has been working and installing at my house since 2008; they are a trusted resource in my home ownership."
  • K
    "He not only fixed our sump pumps, but he was super helpful with explaining things and providing helpful tips."
  • R
    "Michael did a great job today keeping our system running smoothly."
  • J
    "Very professional and very pleasant."
  • H
    "The guys were on time and very informative."
  • A
    "They evaluated what was needed and got everything done with no hassles and in a timely fashion."
  • m
    "My service technician, Hunter, was very knowledgeable, diagnosed the issue right away, explained everything, and in no time the A/C was back up and working."
  • T
    "He was very thorough and professional."
  • p
    "Very helpful and courteous."
  • G
    "The technicians were very knowledgeable and professional."
  • H
    "He was nice, answered our questions, and worked endlessly in this heat."
  • P
    "The young man that put in my water heater was excellent."
  • K
    "Very, very nice people and a very quick installation!"
  • W
    "Fantastic experience! Derick did a great job installing the tankless water heater!"
  • L
    "John & Cody helped us. They were so kind and knowledgeable."
  • B
    "Scheduling was easy and communication was great."
  • A
    "They are professional and knowledgeable."
  • R
    "They did communicate well with us through everything!"
  • S
    "Service techs are professional. Highly recommended."
  • B
    "Nice young man did a wonderful job."
  • W
    "Very kind, professional, and knowledgeable."
  • J
    "John Whitfield and Bradley were friendly and very thorough."
  • J
    "Thirty-plus years of using BWCook for our HVAC and plumbing needs, and they were pleasant, courteous, knowledgeable, and efficient."
  • J
    "Always a pleasure to have any member of their staff working on my HVAC system."
  • M
    "Eric arrived on time and completed inspection of the HVAC systems maintenance."
  • S
    "Tech Michael was very friendly and knowledgeable about our system."
  • L
    "Denzel was wonderful, thorough, and informative on our yearly checkup!"
Technician Highly Competent
Prompt response. Technician highly competent. Fair and honest in inspection. Always pleased with the professionalism of technicians. They are always courteous and knowledgeable.
Very professional and knowledgeable
I recently had John Whitfield and Cheyenne. These two are very professional and knowledgeable with products and service. Great attitudes and welcomed back to my house and time.
On time, professional, courteous
On time, professional, courteous: the tech explained what the problem was and even what it would take to fix it. He also explained alternatives. I will definitely use their services again.
BW Is Simply the Best in the Business!
BW has been working and installing at my house since 2008; they are a trusted resource in my home ownership. Brad, thank you for the quick response to my family’s needs, and thank you for all the saving; it was greatly appreciated. BW is simply the best in the business!
Zach Was Amazing!
Zach just left our house and was amazing! He not only fixed our sump pumps, but he was super helpful with explaining things and providing helpful tips. He was efficient arriving here and getting the work complete without rushing. If we could do more than 5 stars, we would.
Michael Did a Great Job
Michael did a great job today keeping our system running smoothly. Happy to be Advantage customers!
Very professional and very pleasant
Have a great service man, Rollie. Very professional and very pleasant, and I feel very confident knowing my furnace and my air conditioner are both in top shape.
On time and very informative
The guys were on time and very informative about the system and the needs for the house.
They were friendly and professional
Rollie and Kody from BW COOK just performed a regular maintenance call to service our air conditioner. They were friendly and professional in every way. They evaluated what was needed and got everything done with no hassles and in a timely fashion. Our AC works beautifully thanks to their regular inspections.
Very Surprised to Have Same-Day Service
As a new customer calling in late afternoon on a Friday, I was very surprised to have service that very same day. My service technician, Hunter, was very knowledgeable, diagnosed the issue right away, explained everything, and in no time the A/C was back up and working. Thank you, Hunter and BW Cook Service Experts.
Very thorough and professional
Robert encountered a perplexing problem but stuck with it and eventually located the problem. He was very thorough and professional.
Thanks Erik T for a great job
Thanks, Erik T, for a great job. Very helpful and courteous.
Very knowledgeable and professional
The technicians were very knowledgeable and professional. They are welcome any time!
Great job and service!
Denis just finished putting my grandparents' new AC unit in, and I wanted to thank him for his work. He was nice, answered our questions, and worked endlessly in this heat. Great job and service!
The young man was excellent
The young man that put in my water heater was excellent. He was here when he said he would. He worked very hard all day. Thank you.
Very, very nice people
Needed our A/C replaced. During their inspection, they found our furnace would have killed us via spewing carbon monoxide if we used it this winter, and also noticed our water heater had a constant drip, so it was busted. Had a triple threat on our hands... usually dreadful, but after we were approved (not-so-great credit, so 3rd party approved), they had it installed and thoroughly went through all the details with us. Very, very nice people and a very quick installation! Thanks for saving us from dying from heat stroke this summer and carbon monoxide poisoning this winter!
Fantastic experience!
Fantastic experience! Great work! Derick did a great job installing the tankless water heater! Highly recommend!
So kind and knowledgeable
John & Cody helped us. They were so kind and knowledgeable. Would definitely recommend!
Highly recommend!
Went to shower and had no hot water. Someone was able to troubleshoot and diagnose less than two hours later. Scheduling was easy and communication was great. Was able to get the part in quickly and be back up and running. Highly recommend!
They Have Both Been Amazing
I have had two plumbers out from BW/Cook and they have both been amazing. They are professional and knowledgeable. Highly recommend.
Everyone Was Great from Start to Finish
Everyone was great from start to finish. Denis came out to see what all would need to be done. Cheyenne came out to give pricing and helped us for two days so we could get furnace and central air installed. Denis and Sam came out on Thursday (May 14th) and started taking out the old furnace and started the process of relocating furnace to laundry room. Friday Denis was back out with the help of Kevin to rerun water lines and gas lines (which was no easy task) and then on Monday Kevin and Sam (there was another gentleman but we don’t know his name—wished I did or I would mention him too) were back out here all day to finish it all up (only thing left is exhaust for furnace). They did communicate well with us through everything! We appreciate you all!
Outstanding service
I am a member of their Advantage Plan. Just had preventative maintenance for my AC and furnace. Outstanding service. Service techs are professional. Highly recommended.
Very professional
Nice young man did a wonderful job. Very professional.
Incredibly young men worked tirelessly
Incredibly young men worked tirelessly to install a new heater/air system. Very kind, professional, and knowledgeable. Great company and crew.
First time I used BW and glad I did
First time I used BW and glad I did. John Whitfield and Bradley were friendly and very thorough, told me everything they were doing, and kept me informed about my air conditioner unit. Great job.
Pleasant, Courteous, Knowledgeable, Efficient
Thirty-plus years of using BWCook for our HVAC needs (and, in recent years, our plumbing needs), and again, as always, they were pleasant, courteous, knowledgeable, and efficient. ["They" includes the phone people as well as the in-home technician.]
New AC is great
Always a pleasure to have any member of their staff working on my HVAC system. New AC is great; finished work is beautiful.
Eric arrived on time
Eric arrived on time and completed inspection of the HVAC systems maintenance. Thank you.
A Very Good Experience
Tech Michael was very friendly and knowledgeable about our system. Inspection was quick and thorough. A very good experience.
Wonderful, thorough, and informative
Denzel was wonderful, thorough, and informative on our yearly checkup! Big smile, very kind. Always a fan of the techs here, never met one we didn’t adore!
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